Web Terminology Explained

Website technology is confusing. So when your web developer starts rambling on about things like domain name registration, servers, browsers, bandwidth and gigabytes, don’t feel bad if you get tripped up in the conversation. However, it’s a really good idea to learn the basics of what these things are and how they work, so you can make good choices for your business and website. 

Here’s a list of the most common web terms and questions explained.

The difference between domain name registration and hosting – and why you need both.

A lot of people easily confuse domain name registration with web page hosting. To clarify, your domain name is your website URL. For example: www.mydomainname.com. This name needs to be claimed and registered in order to be able to attach itself to a set of web pages.


On the other hand, “hosting” or a web host, provides the space where the web pages are saved and stored. So essentially, the domain name needs to connect to the host. Together, the domain name, the web pages and the host provide a “website”.


website diagram


What is a server?

Simply put, a server is really just a computer (or computer program) that stores files, and manages access to those files.

What is cloud storage?



No, this doesn’t mean storing data and files up in the sky somewhere. Cloud storage is a way to save and access data remotely. That is, it’s saved to an off-site storage system maintained by a third party – then you can access the files and data, as long as you have an internet connection. So basically, instead of storing information to your computer, you’re saving it to a remote database.


What’s a browser?

A browser is an application used to access the internet – for example: Chrome, Safari, Firefox, Internet Explorer, etc.

Google Chrome FirefoxInternet ExplorerSafari

Online Marketing and How to Stand Out



Compared to just 15 years ago, business marketing today might seem easier than it was before. Modern technology, social media and email provide a quick, cost-efficient way to publish and distribute information to target customers. However, competing for the attention of your target customer has actually become harder in some ways. Because there are so many businesses and ads competing for consumer attention, viewers tune out, if not block information completely. Businesses not only compete with competitors, but with every single business out there. So how does a business stand out when everyone is standing out?

Here are several tips to keep in mind:

  • 1.       In general, take an assertive approach without over-doing it. Don't be pushy or misleading and avoid an over-the-top sales pitch.
  • 2.       Learn and follow anti-spam laws and regulations, and avoid black-hat SEO techniques.
  • 3.       Be visible when viewers are looking for services by investing in a long-term SEO strategy.
  • 4.       With any form of advertising, whether it’s online or print, state the facts and get to the point. You have mere seconds to grab and hold viewer attention.
  • 5.       Most importantly, keep in mind that a good and reputable business will always seek to gain the trust of viewers for the long run. This way, when they see your name (whether it’s in an email, a post, or anything else) they trust the information is worth reading. 

Effective online marketing requires time and patience. So maybe the way to stand out, is to sit down.  And remember that with all the technology and resources in the world, human referrals are still your best sales reps. 

Smart Cards & Point of Sale Terminals......How Will They Affect You?


Although major U.S. banks have been rolling out new, secure smart chip debit and credit cards for months, users have yet to experience the impact of this. Experts say typical consumers will get confused and may even be hesitant when first attempting to use these new smart cards. The new smart-cards contain a PIN (personal identification number) and a computer chip that can be read by a new point-of-sale terminal.

As a result, customers may choose to rely on the less secure magnetic stripe also on the new cards for in-store purchases, or customers may turn to mobile wallet alternatives such as Apple Pay or the upcoming Android Pay. This method will allow them to skip the credit and debit card experience altogether. The PIN and chip concept may be confusing to consumers because they are so familiar with the magnetic stripe method.

Smart cards are much more secure than magnetic stripe cards. According to the Europay MasterCard Visa (EMV) Connection website, there are currently more than 3.4 billion chip cards in circulation that are widely used in 80 countries outside the U.S.

Smart cards are embedded with a computer chip that is read by a new generation payment terminal. As with older cards, payment information is transmitted electronically over a payment network to confirm a customer has available credit or funds in a debit account.

There are a few reasons that consumers might get confused or give up using the smart cards. First, it takes longer by at least a couple of seconds to make a payment with a smart card rather than a magnetic stripe card. Also, the payment confirmation will vary by the type of payment terminal or a store's required payment procedure, which could cause confusion. Some new terminals that are designed to handle smart cards will emit a beep that a transaction is complete, while others will flash a light or a text message on a screen that signals approved. In some other cases, a store clerk will verbally confirm that the payment is complete, which will depend on whether the sales clerk has received proper training. The current deadline for the new smart card is October 2015; however gas stations have until October 2016.

Although the new smart cards may be confusing to users they offer a lot of great benefits. Some of the benefits are the following:

·         Consumers will experience peace of mind knowing that their card information is secure. They will also be able to use cards anywhere in the world.

·         Merchants will realize fewer fraud-related charge-backs due to stolen cards and skimming. They will also increase customer satisfaction with their international patrons. And they will be ready for the future of mobile wallets and other innovations.

·         Card issuers and payment processors will benefit from a reduction in counterfeit card fraud.

Here at Software Solutions, we’ve researched computer integrated EMV readers and in our opinion the market is severely lacking in hardware and software. We’re expecting major issues with vendors such as restaurants. Are you ready for this big change in charging items? How do you think this will affect you when you make purchases?

 

The Release of Windows 10


On July 29, 2015 Windows 10 is set to be released. This release of Windows 10 comes with Microsoft Edge, an all-new browser that’s built to give you a better web experience. With Windows 10 you can write or type notes directly on webpages and share them with others, read online articles free of distraction, and save your favorite reads for later access. Also with Cortana enabled, you get instant access to key actions like making reservations or reading reviews without leaving the page you’re on.

So I’m sure you’d like to know what’s new in Windows 10. Windows 10 has the following new features:

  • New start menu. The new start menu looks like the old start menu. It brings some features from the Windows 8.1 start screen, such as live tiles, and can be re-sized.
  • The Windows 8 task switcher has been removed. There is now a new task view so users can switch between virtual desktops.
  • A new snap assist feature helps you snap windows. This feature also helps users work out which way is best to snap apps to. You can snap windows into new screens and tile Windows.
  • The command prompt is now getting keyboard shortcuts.  Now you’ll be able to paste in your commands.
  • An improvement to Windows Explorer. A new home location is the new default view in Windows Explorer. There’s also a share button on the Windows Explorer task-bar.
  • Windows 10 Universal Apps. Windows 10 will be able to run on all devices from phones to servers and there will be a single app store across the lot.
  • Universal apps now float on the desktop. The new Universal apps also work on the desktop and float in their own Windows.

In addition to the features listed above, Windows 10 also starts up and resumes fast, has more built-in security to help keep you safe, and is designed to work with software and hardware you already have.

If you currently have Windows 7 or 8, you will be entitled to download Windows 10 free of cost for 1 year, however if you don’t have neither Windows 7 or 8 then there will be a charge for the new release. Upon the release of Windows 10, Software Solutions will install it on various machines in our office with hopes to have it fully deployed in September. 

Google Moves Its Corporate Applications to the Internet



Google is taking a new approach to enterprise security by moving its corporate applications to the Internet. By doing this the internet giant is shifting away from the idea of a trusted internal corporate network secured by perimeter devices such as firewalls to a model where corporate data can be accessed from anywhere with the right device and user credentials.

The new model called the BeyondCorp initiative assumes that the internal network is as dangerous as the Internet. Access depends on the employee’s device and user credentials. Using authentication, authorization and encryption, the model grants employees fine-grained access to different enterprise resources.

Analysts suggest that this type of model is needed due to the number of employees that use clouds and mobile applications. “A lot of companies can learn from Google’s aggressiveness,” said Jon Oltsik, senior principal analyst at Enterprise Strategy Group, an IT research firm. “There’s not a company anywhere that won’t have to develop something like this,” he said.

Google is currently migrating to the new approach and in the future intends for the entire company to utilize this model. According to a Google spokesman, so far about 90% of corporate applications have been migrated. With the new model access depends solely on the device and user credentials, regardless of the employee’s network location. Therefore, employee access is treated the same whether the user is at a corporate office, at home or in a coffee shop. This method does away with the conventional virtual private network connection into the network. It also encrypts employee connections to corporate applications, even when an employee is connecting from a Google building.

This new enterprise security architecture is a sharp departure from the way many companies currently configure security. Many companies depend heavily on firewalls to prevent unauthorized internet users from accessing private networks such as intranets, while this one won’t.

In your opinion do you think cloud based stuff is safer than in house stuff?

MEET THE TEAM. Got A Complex Computer Problem....We've Got the Team To Fix It.

Elizabeth Saroglou


Elizabeth Saroglou is part of the team that’s been employed with Software Solutions since 2014. Elizabeth currently has a Bachelor of Science degree in Computer Science. While earning her BS in Computer Science, she worked at a company creating administrative software for school districts to submit special education data for federal funding.  Elizabeth started as an intern but had many promotions from Technical Customer Support Rep, to SCRUM Master and Senior Programmer while employed there.   


Prior to joining Software Solutions, Elizabeth led the Technical Product Support team for a Suite of Web-based aircraft maintenance applications used globally by the business aviation community.  This included coordinating eight people to support six customer facing products and four internal applications.  These products ranged from legacy ASP Applications, to ExtJS and MVC.  During this time she designed and implemented a new process for organizing and tracking customer requests which helped prioritize all reported issues for timely resolution.   

 

Elizabeth has extensive knowledge of writing complex queries in Oracle and MSSQL.  She enjoys participating in all phases of the development cycle that requires strong analytical and problem solving skills to help develop and grow products.

 

With our awesome group of team members, Software Solutions can solve all of your computer problems. Got an issue, give us a call (631) 738-2553.





 

Long Range Iris Scanning Is Here



Marios Savvides, a Carnegie Mellon engineering professor, says he’s invented technology that can identify someone from across the room with the precision of a fingerprint. The device is called an Iris Scanner. Unlike fingerprinting which requires you to touch something, the Iris Scanner can capture it at a distance which makes the whole user experience less intrusive and much more comfortable.

 

An example of Iris Scanning is a cop pulls over an individual. The individual glances in their rear-view mirror. When the individual glances in their rear-view mirror, the Iris Scanner will then identify them. In this example the technology could have potentially identified a dangerous suspect before the cop approaches them.

 

Unlike other scanners, which require an individual to step up to a machine, this scanner can capture someone’s iris and face as they walk by. With this system there are no certain spots you have to stand. It will find you anywhere between 6 and 12 meters and it will zoom in and capture both irises and your full face.

 


Iris scanning could also replace government IDs at the airport and elsewhere. Like other types of bio-metrics, it could replace a laptop’s login system as well. As a sector, bio-metrics is undoubtedly important. Many security experts believe that passwords and the security regime that accompanies them are fundamentally broken. Savvides, sees bio-metrics as another method of human computer interaction. 

 

If this invention works as well as Savvides claims it does, the government could scan the face of everyone walking on a city block. It could algorithmic-ally identify a disguised political activist walking down a city street, driving a car, or passing through airport security.

What’s you’re feeling about this new technology?  How do you think we could benefit from it?

Microsoft Edge Scores the Top Benchmark Results for Browsers

After months of teasing and speculation, Windows Insiders and intrigued media finally received an official name for Microsoft's new browser initiative. Initially the browser was known as Project Spartan, however recently it received its official name, Edge.

According to Microsoft, Edge is setting a higher and better benchmark than Internet Explorer 11 and its comparable or better than other modern day browsers. Even in Octane 2.0 benchmarks, Edge outpaced Internet Explorer 11 and scored higher than Chrome Canary and Firefox Alpha. With the Jetstream benchmark, Edge beat out Internet Explorer 11, Chrome, and Firefox. 


Microsoft attributes these leaps in performance to the more than 4,200 interoperability improvements the new browser maintains. According to the development team behind Edge, the Edge browser was designed to help developers focus on content rather than browser compatibility moving forward.

One feature that was mentioned during the Edge presentation was the ability to turn websites into apps that leverage unique Windows 10 features like Xbox live achievements. While this news is rather impressive, it seems to be only part of the story for Edge.

We're sure to see more information on how Edge can be leveraged in the Windows Store, Windows Phone, and Enterprise. We’ll be sure to keep you posted. Stay tuned!

Consider Making Your Site Responsive

Recently big changes to Google’s search algorithms went into effect. On April 21, the company increased the ranking of all sites that are mobile-friendly. This change will have a significant impact on all mobile searches in all languages worldwide.

 

Along with this change, Google will start to use more information from indexed apps as a factor when ranking search results for users that are signed-in and have the app installed.


 

Some may be asking what a Responsive Website is. A  Responsive Website causes the screen size on a mobile device or tablet to automatically fit the device.  Optimizing the contents layout through Responsive Web design creates a clearer view for users. If you currently don't have a Responsive Website, consider setting one up.

 

Here at Software Solutions Consulting Inc., we have a group of experienced Responsive Website Developers that can build you the perfect Responsive site.  Give us a call and let us work our magic. 

 

 

MEET THE TEAM. Got A Complex Computer Problem....We've Got the Team To Fix It.

Matthew Gelman

Web Developer

 

Matthew Gelman is a Web Developer that’s been employed at Software Solutions Consulting Inc. since 2012. Matthew graduated from Stony Brook University with a Bachelor of Science in Computer Information Systems as well as a minor in Business Management. While pursuing his degree, he was the Teaching Assistant for a database and design class for 2 semesters as well as a member of the Stony Brook Computing Society.

 

The majority of Matthew’s experience in web development comes from the ASP.NET framework. He’s worked on projects in both VB and C# and he’s very proficient in many other languages including HTML/CSS, SQL and JQUERY. He’s done a great deal of work on projects involving integrations and web services into companies that offer services such as credit card processing and auto loan application feeds. Matthew also built many sites in WordPress around custom templates using a wide variety of plugins.

 

Matthew has a love for taking complex problems and turning them into simple solutions and that does not stop at the web. He’s a complex problem solver inside and outside the office.

 

With our awesome group of team members, Software Solutions can solve all of your computer problems. Got an issue, give us a call (631) 738-2553.