Compared to just 15 years ago, business marketing today
might seem easier than it was before. Modern technology, social media and email
provide a quick, cost-efficient way to publish and distribute information to
target customers. However, competing for the attention of your target customer
has actually become harder in some ways. Because there are so many businesses
and ads competing for consumer attention, viewers tune out, if not block information
completely. Businesses not only compete with competitors, but with every single
business out there. So how does a business stand out when everyone is standing out?
Here are several tips to keep in
In general, take an assertive approach without
over-doing it. Don't be pushy or misleading and avoid an over-the-top sales
Learn and follow anti-spam laws and regulations,
and avoid black-hat SEO techniques.
Be visible when viewers are looking for services
by investing in a long-term SEO strategy.
With any form of advertising, whether it’s
online or print, state the facts and get to the point. You have mere seconds to
grab and hold viewer attention.
Most importantly, keep in mind that a good and reputable business will always seek to gain the
trust of viewers for the long run. This way, when they see your name (whether
it’s in an email, a post, or anything else) they trust the information is worth
Effective online marketing requires time and patience. So
maybe the way to stand out, is to sit down. And remember that with all the technology and
resources in the world, human referrals are still your best sales reps.
We believe that developing easier to use, custom software and well-designed systems can enable you to grow your business. We’re here to help simplify and make the software you use everyday more efficient. Software Solutions Consulting, Inc. is an ideal technology partner dedicated to bringing your company/organization up-to-date using today’s technology. We are small enough to care and big enough to get jobs done for companies locally and nationally.
Working with Software Solutions, our customers have been able to:
Off-the-shelf software can’t solve all of your problems and Software Solutions can help you with current software improvements or custom software, from scratch. Custom software, tailored specifically for your unique business or organization, will help it run more efficiently, accurately, and become less time consuming. We’ve developed Custom Inventory Management Software for multiple businesses that have made their daily work tasks simpler. We developed a document management system to make car loan processing more efficient by taking the information, which usually comes from different locations, and organizing it all into one place for easier use.When your business grows, Software Solutions is there to help if you ever run into any technology related problems, every step of the way. See our unique approach to tackling business problems.
A ski trip planning company contacted Software Solutions about re-designing their website to make it simpler for customers to book a ski trip. Before the re-design, the website wasn’t capable of performing tasks like payment processing, equipment rental, lesson booking, and signing up for a ski trip all in one place. Customers had to call the company for these services. Now, with the re-designed website, the business has more time to perform other daily tasks instead of answering phones to take orders because the website does that for them. Software Solutions also made the site responsive to fit the format of whatever screen a potential client is viewing it on.
Software Solutions provides key IT services and works on a variety of projects with employees who have extensive experience in these fields to improve businesses by helping them become more efficient and less time consuming. Projects we've worked on include but aren't limited to:
Custom Website Design and Development
Network System Design and Integration
Data Security and Management
Contact us. to discuss issues that are limiting your business growth, efficiency and ideas to improve your image, accuracy, and processes.
“There will be only two kinds of businesses: Those with an Internet presence, and those with no business at all.”
- Bill Gates
In the world of software development, there is the question whether or not an elite software developer exists. This is a developer that has the capability to produce "10X" more work than the average. This topic comes with much skepticism because it is hard to compare quantity to quality. One could be producing many projects but with very low quality. By comparing software development to sports and accounting, one can come to their own conclusion whether or not a "10X" software developer exists.
Very few people become professional athletes. There are people who are just naturally more athletic at the sport in which they excel. There is an understanding that a good player won't become an elite player through training.
If someone wants to become an accountant, it is widely known that if you earn a Bachelors degree you can get higher paid positions with a Masters and by passing the CPA exam. There is not much variety in talent in accounting.
Although, not everyone becomes a professional athlete, many people still participate in their favorite sports for fun. People don't practice accounting for fun unless they are being paid for it or are volunteering to do it for a cause. Software developers are more closely compared to athletes when it comes to passion.
Like sports, some are just naturally better at software development than others. A degree from a good college in computer science does differentiate a candidate for employment at certain companies but this doesn't mean that person is a better programmer because they went to school for it. Many still develop software if they aren't being paid for it (ie: open source software). It is hard to compare those who write code for fun with those who do it for money. Training and experience matter but it won't make someone more elite than the next.
Leave a comment in the section below with what you think of an elite or "10X" software developer.
From all of us here at Software Solutions Consulting, Inc., we would like to wish you a Happy New Year and hope that your holidays have been special and joyous as well!
It's a new year and we have many new things happening around the office.
Our office has changed location. We are still at 601 Portion Rd, Ronkonkoma, NY 11779, but we are now in Suite 204!
"Like" us on Facebook for daily updates on everything new we have going on! If we've worked on a project with you in the past, please leave us a review on there as well.
Connect with us on Linkedin as well.
We hope you like our new website! This is the new blog section where we will be posting tech news, office updates, and much more so, stay tuned!