Compared to just 15 years ago, business marketing today
might seem easier than it was before. Modern technology, social media and email
provide a quick, cost-efficient way to publish and distribute information to
target customers. However, competing for the attention of your target customer
has actually become harder in some ways. Because there are so many businesses
and ads competing for consumer attention, viewers tune out, if not block information
completely. Businesses not only compete with competitors, but with every single
business out there. So how does a business stand out when everyone is standing out?
Here are several tips to keep in
In general, take an assertive approach without
over-doing it. Don't be pushy or misleading and avoid an over-the-top sales
Learn and follow anti-spam laws and regulations,
and avoid black-hat SEO techniques.
Be visible when viewers are looking for services
by investing in a long-term SEO strategy.
With any form of advertising, whether it’s
online or print, state the facts and get to the point. You have mere seconds to
grab and hold viewer attention.
Most importantly, keep in mind that a good and reputable business will always seek to gain the
trust of viewers for the long run. This way, when they see your name (whether
it’s in an email, a post, or anything else) they trust the information is worth
Effective online marketing requires time and patience. So
maybe the way to stand out, is to sit down. And remember that with all the technology and
resources in the world, human referrals are still your best sales reps.